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A smarter way to book more clients.

Meet Sally — your new front desk. She answers every customer message on your website instantly, manages your entire calendar, and turns it all into clear business insights, so you can finally focus on the work you love.

A day on your front desk
Replies in ~4 seconds · 24/7
P
Ponsonby StudioSally · replies instantly
Message Ponsonby Studio…
This chat is live — type anything and the real Sally answers
This is your owner view — start free to ask Sally about your own numbers
Powered by Sally · live on your site the day you sign up

Built to do the work

Sallyisn't just a chatbot.
She automates your admin.

Sally proactively works the desk on her own — nudging regulars, winning back the quiet ones, turning reviews into rebooks. Then ask her anything about your business and she answers from your real data, or drafts the message for you.

24/7 · replies in ~4 seconds
9:41
7:02
Wednesday 16 July
Overnight · from Sally
New booking11:47pm
Jordan M. booked a Skin Fade — Sat 10:00am with Tane.
Cancellation filled12:20am
A 2pm slot opened — offered to your waitlist and Steph took it.
Question answered1:05am
"Do you do beard trims?" — answered & sent your price list.
3 rebook nudges ready7:00am
Regulars due this week — drafted for your one-tap approval.
What Sally does

Booking is just the start.

Sally chases rebooks, fills no-shows, takes deposits, answers your customers day and night, and does the admin that used to eat your evenings. All live the moment you sign up.

See all features
SSally
Any space for a fade Friday?
Yes! 4:15pm with Tane. Grab it?

Answers day & night

Chats like a human on your own site, books people straight in, 24/7.

•••• 4242
$20.00
Deposit to hold · Sat 10:00
Paid to your Stripe

Takes deposits

Ask for a deposit to hold the slot, money straight to your Stripe, no commission.

2:00pm cancelled
Offered to 3 on waitlist
Steph booked ✓ in 4 min

Fills no-shows

A cancellation instantly goes to your waitlist and rebooks itself.

MMere K.Due · 8 weeks
“Time for your usual, Mere? I’ve got Sat 10am 💛”
Draft readySend

Chases rebooks

Spots regulars who are due and drafts the rebook nudge for you to approve.

Worried about trusting an AI with your customers? See exactly how we keep Sally accurate →

What a week looks like

A full book, without you lifting a finger.

  • 01
    Your dashboard
    Everything, the moment it lands. Today's appointments, bookings over time, your busiest hours. One glance and you're across the whole day.
  • 02
    Your insights
    The numbers, worked out for you. What Sally captured while you were closed, your booking value, deposits collected, no-show rate, in plain English, no spreadsheet.
  • 03
    Your client book
    Every client, and when they're due. Visits, lifetime spend, usual staff, who's due back and who to win back. All captured from the chats, kept as a book that's yours.
  • 04
    Your calendar
    The whole week, staff by staff. Every booking Sally takes lands here in real time, colour-coded by who's on and synced to Google Calendar, so the diary's always right.
app.suddenly.co.nz
Suddenly dashboard: today's appointments and bookings over time
34bookings Sally caught after hours this week
Suddenly insights: bookings captured while closed, deposits, no-show rate
$1,123in bookings captured while you were closed
Suddenly client book: visits, lifetime spend and who's due back
50%returning clients, a loyal base that stays yours
Suddenly calendar: the week's bookings colour-coded by staff and synced to Google Calendar
$2,180booked across the week, staff by staff
~4s
average reply, any hour
24/7
books while you’re closed
up to 9
after-hours bookings a week
0%
commission, clients stay yours

Illustrative ranges for a small local business. Real numbers swap in once we land a customer.

Working with Sally Pro plan

The admin’s done.
You just say yes.

Sally reads your client book every morning. She knows who’s overdue, who’s quietly stopped coming, and who just walked out happy — and she writes to each of them. You approve it, edit it, or leave it.

Every other booking tool hands you a campaign builder and wishes you luck. This is the screen where the work is already done, waiting on your yes.

app.suddenly.co.nz/sally
Sally today
Morning, Sarah.
Quiet Tuesday ahead — 4 regulars overdue, 2 gone since April. Drafts ready.
4 drafts to review 1 flagged chat $1,240rebooked this month by Sally
💬 Ask Sally To review4 Sent Customers Teach
ECEmma Clarke Review + rebook · visited Tue
“Hi Emma, hope you’re loving the balayage! A quick Google review really helps us — and Ellie has Thu 11am if you want your next one held.”
Text · drafted 6:04am · Ellie’s client
Approve & send Edit Skip
JTJess Thornton Due to rebook · 3 wks over
“Hi Jess! You’re about due for your trim & blow wave — Tane has Friday 2pm free…”
3 sent today · 1 reply, 1 rebooked ($85) View sent
EC
Emma ClarkeBalayage · every 8 wks
Last visit2 Jun
Due9 weeks ago

She spots who’s drifting

Every client has a rhythm. Sally knows when a regular is overdue and drafts the nudge before they book somewhere else.

Haven’t been in since
April
AJSWHM+9
Drafted 12 win-backs

She wins back the quiet

The clients who stopped coming without saying why. She writes to them; you approve it or leave it.

★★★★★
“Hope you’re loving the colour! A quick review helps us — and Ellie has Thu 11am if you want the next one held.”
Review+ Rebook

Reviews that rebook

Her review request doubles as a rebook. Most tools treat those as two campaigns — and the review one dead-ends.

Sally drafts these on every plan. Sending them starts on Growth; batch sending and Ask Sally are Pro.

Every message answered, every slot filled, while you're with a client.

Start free
Pricing

Flat NZD. No commission.

Start free. Every paid plan comes with a 14-day trial of the full Growth toolkit, no credit card. No per-seat fees, no contracts, cancel anytime.

NZ-built · 0% commission · cancel anytime
Free
$0 forever
Take your first bookings, no card needed.
The essentials
  • 20 bookings a month
  • 24/7 booking assistant, in your voice
  • Free bookable website from your Google listing
  • Customers manage their own bookings
  • After-hours & win-back insights
Start free
Starter
$29 /mo
For solo operators getting set up.
Everything in Free, plus
  • 100 bookings a month + 100 SMS
  • Deposits to lock in a booking, 0% commission
  • Google Calendar 2-way sync
  • Client book (CRM-lite) + review requests
  • Your own website photos
Start 14-day trial
Most popular
Growth
$69 /mo
The whole front desk, on autopilot.
Everything in Starter, plus
  • 500 bookings a month + 150 SMS
  • Rebooking reminders that bring regulars back
  • Waitlist capture & auto-fill on cancels
  • Group & multi-service bookings
  • Up to 5 team logins
Start 14-day trial
Pro
$129 /mo
For multi-location businesses & brands.
Everything in Growth, plus
  • Unlimited bookings & transcripts
  • Your own domain + remove "Powered by"
  • Your own AI assistant over your data
  • Priority support + onboarding call
  • Unlimited team logins
Start 14-day trial

Prices NZD, excl GST · every plan includes the bookable website & 0% commission. See full pricing →

Why Sally's for you

Built for the bookings you were losing.

You're hands-on all day — you can't stop mid-job to reply. Here's what that was quietly costing you, and how Sally handles each one.

The message you can't answer mid-cut

Hands full, phone buzzing. Sally replies in seconds, day or night, so the booking doesn't walk to the salon down the road.

The enquiry that lands at 9pm

After-hours messages used to go cold by morning. Sally answers and books them while you sleep, so you wake up to a fuller diary.

The no-shows and empty chairs

Deposits on the services that hurt to lose, reminders the day before, and a waitlist that auto-fills the gap when someone cancels.

The regulars who quietly drift off

Sally nudges them back when they're due, and turns a happy review into their next booking. Your chair stays full of familiar faces.

Commission on your own clients

Marketplaces charge you to reach the regulars you already earned. Sally is one flat NZD price, 0% commission, every dollar yours.

The admin that eats your evenings

Bookings, confirmations, reminders and follow-ups, all handled while you work. The front desk runs itself and you get your nights back.

Ready when you are

Open 24/7, even when you're not.

Hire Sally in five minutes. She answers every message and fills your diary while you get your evenings back.

Free plan, or from $29/mo NZD. No commission, cancel anytime.

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