Suddenly Sorted was started in Auckland by Rey, a founder who runs a small business himself — and who got tired of watching good operators lose bookings for the worst possible reason: nobody was free to pick up the phone.
When you're mid-cut, mid-colour, or mid-appointment, you can't answer an Instagram DM. The message sits there. By the evening, the person who sent it has booked somewhere else. That's not a marketing problem or a talent problem. It's an admin problem, and it happens to the best businesses in the country every single day.
Most booking software solves the calendar and stops there. The gap is everything before the calendar — the "are you open Saturday?", the "how much is a balayage?", the 9pm "can I get in tomorrow?" Those conversations are where bookings are won or lost, and they arrive at exactly the moments a small team can't respond.
The messages don't stop when your hands are busy. They just go unanswered.
Hiring a receptionist for that is a luxury most small teams can't justify. So the owner becomes the receptionist — at lunch, after close, on their day off.
Sally answers messages and DMs the moment they arrive, day and night, and books clients straight into your diary. She knows your services, your prices, your hours and your team — and when something needs a human, she hands it to you instead of guessing.
The message that used to sit unanswered now gets a reply in seconds — whether it lands on your website chat, your Instagram DMs or Facebook Messenger. Sally answers all three from one inbox, and you can step in and take over any conversation whenever you want.
We charge a flat monthly price and no commission — your bookings are yours, and we never take a cut of the work you do. Built in New Zealand, supported in New Zealand, by someone who understands what running a small business actually feels like.