Hi, I'm Rey. I run a small business too — my wife and I make and sell our own products, online and at farmers' markets around Auckland. So I'm not building this from the outside looking in. I built it from behind a stall.
If you've ever worked a market day, you'll know the feeling. A message pops up — someone keen to buy, or to book — right when you've got a queue in front of you and both hands full. You see it light up. You just can't get to it. And by the time you do, they've moved on. It's not that you didn't care. There was just no one free to reply.
It's the same story behind the chair. Salons, barbers, beauty therapists — you're hands-on all day. You can't stop mid-cut to tap out a reply. And you shouldn't have to pick between the client in the chair and the one trying to book.
The usual fix never sat right with me, though. The big booking platforms will catch those bookings for you — then take a commission on customers who were already yours. When you count every single sale at the end of a market day, that one stings.
So I built Sally instead: a front desk that answers straight away, day or night, pops people right into your calendar, and never takes a cut. Honestly, it's the thing I wish I'd had at my own stall.
Made by a small-business owner, for small-business owners. Every bit of it is there because a real shop needed it — and sometimes that shop was mine.
— ReyFounder, Suddenly Sorted · Auckland, NZ
