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Billing & plans

Start free and upgrade when you're ready. Here's what each plan includes, the caps, and how monthly and annual pricing compare.

There are four plans: Free, Starter, Growth and Pro. No contracts — cancel any time. Prices are in NZD and exclude GST.

The Plan & billing page showing the current plan, usage and the plan picker.
Your plan, usage and upgrades in one place.

Monthly pricing

PlanMonthlyBest for
Free$0Trying it out — no credit card needed.
Starter$29 / moSolo operators & small teams getting their first bookings live.
Growth$69 / moBusy businesses that want everything automated end-to-end.
Pro$129 / moMulti-location, high-volume, brand-conscious businesses.

Annual pricing (save ~2 months)

Pay yearly and the effective monthly rate drops:

PlanEffective / monthBilled yearly
Starter$23 / mo$276 / year
Growth$55 / mo$660 / year
Pro$103 / mo$1,236 / year

Caps per plan

Caps are per month. Email confirmations and reminders are unlimited on every plan — only bookings and SMS are capped.

PlanBookings / moSMS / moEmail
Free20Unlimited
Starter100100 textsUnlimited
Growth500150 textsUnlimited
ProUnlimited300 textsUnlimited
SMS is the metered resource Email is unlimited everywhere. SMS confirmations & reminders are live on every paid plan, with the monthly text allowance shown above. No surprise overage bill — if you hit your cap, texts pause for the month and reminders fall back to email automatically. More on reminders & confirmations →
On every plan The Insights dashboard is included on every plan, free included, with nothing to set up. It shows the estimated value of the bookings Sally captured after hours, how you're growing versus the period before, and where the opportunity is. More on Insights →

Try every paid feature free for 14 days — no card

Want to see what full automation feels like before you pay? Click any paid plan (Starter, Growth or Pro) and you start a 14-day free trial with Growth-level features unlocked — no credit card. You land straight inside the trial on your dashboard. You get the full set: Google Calendar sync, review requests, multiple staff, the CRM, and the 500-bookings cap.

QuestionAnswer
Do I need a card?No. The 14-day trial needs no credit card. You only add a card if and when you choose to subscribe to a paid plan.
When am I charged?Never automatically. There's no card on file, so the trial can't convert on its own — you're only charged if you actively choose to subscribe.
What if I don't want to continue?Nothing to cancel — there's no card and no charge. At day 14 you simply keep using the Free plan.
What happens at the end?At day 14 your account automatically drops to the Free plan — no lockout, no charge. Keep Growth, switch to the plan you picked, or stay on Free. Upgrade whenever you're ready.
Free vs. trial Both are great starting points. Free is no-card and yours forever (20 bookings/mo). The 14-day no-card trial unlocks Growth-level automation for everyone so you can feel the full end-to-end flow before deciding — then it settles back to Free automatically.

Upgrading or changing plan

Manage your subscription from Plan & billing in the dashboard sidebar. You can upgrade as you grow, or switch between monthly and annual billing there.

Always current Prices and caps shown here mirror our pricing page. If the two ever differ, the pricing page is the source of truth.

Screenshots use sample data — the names, accounts and bookings shown are fictional.