When you turn on SMS confirmations or reminders, your customers get a text from a New Zealand number with your business name in it. New Zealand's Unsolicited Electronic Messages Act asks that every marketing-style message be clearly identified and easy to unsubscribe from — and that's built into every text Suddenly Sorted sends, so you don't have to think about it.
Every text carries a STOP opt-out
You don't have to add anything. Every confirmation, reminder and reschedule text automatically ends with “Reply STOP to opt out.” The message also names your business, so the customer always knows who it's from. There's nothing to configure and no way to accidentally send a text without it.
How a customer opts out — or back in
- Reply STOP — the block takes effect instantly. It's handled by our SMS provider at the network level, so that number stops receiving texts from the sending number and the block is honoured on every future send. Email still works, so they keep getting confirmations that way.
- Changed their mind? Replying START to the same number asks the provider to lift the block and texts resume.
- It's per phone number — because the block sits with the SMS provider, it applies to that phone number across the network, not just to one business. You never have to manage a list by hand.
Customers can decline at booking time, too
On your booking page, the contact step shows a short line letting the customer know they'll get text updates and can reply STOP anytime. If they'd rather not be texted, unticking it records the opt-out up front — so the very first reminder respects their choice.
Staying on the right side of the rules
- Only text people who booked with you. Suddenly Sorted only texts customers who gave you their number to make or manage a booking. Don't paste in a bought or scraped list — that's both against the rules and a fast way to get reported.
- Keep texts about the booking. Confirmations, reminders and reschedule notices are expected and welcome. Save SMS for those rather than promotions, and your opt-out rate stays near zero.
- Never remove the STOP line. It's there for the customer's benefit and yours — it's also what keeps your sender number in good standing with the carrier.
Where to turn SMS on
SMS is available on every paid plan. Choose SMS or Email + SMS for your confirmation and reminder channels in your Reminders & notifications settings. For how the monthly text allowance and per-plan caps work, see Reminders & confirmations.