It's easy to feel busy and still not know whether things are actually growing. Insights gives you the plain-English version: what Sally captured for you after hours, whether your bookings and revenue are up or down on the last stretch, and a few honest pointers on where to put your attention next. It's on every plan, and you don't have to set anything up — open it and the numbers are already there.
Opening Insights
In your dashboard, open Insights from the sidebar. Up the top is a date-range toggle — 7 days, 30 days, 90 days or This month. Pick a range and the whole page updates, including the "compared to the period before" figures, so you're always looking at like-for-like.
While you were closed
The first band is the one to enjoy. It estimates the dollar value of bookings Sally captured after hours — the ones that came in while you were closed and would otherwise have waited until morning, or gone to whoever answered first. Alongside the dollar figure you'll see how many chats Sally handled, how many turned into bookings, plus the reminders sent and review requests that went out on your behalf.
Two things worth knowing so the number means something:
- "After hours" means outside your opening hours — we look at when each booking was created against your opening hours. A booking made at 9pm on a Sunday counts as after hours; one made mid-morning on a working day doesn't.
- The dollars are an estimate — we add up the prices of the services booked. So the closer your service prices and opening hours are to reality, the more accurate this band (and the booking-value card below) will be. It's a confident estimate, not an invoice.
How you're growing
Next is a row of growth cards, each with a change versus the previous period so you can see the direction of travel at a glance:
- Bookings — how many came in over the range you picked.
- Estimated booking value — the total value of those bookings, again estimated from your service prices.
- New vs returning — how your mix of fresh faces and regulars is shaping up.
- No-show rate — the share of bookings that didn't turn up. For this one, down is good. Pair it with no-shows & auto-hold and reminders to keep it low.
The vs-previous-period figure always compares the same length of time — your last 30 days against the 30 before that — so a jump or dip is a real shift, not just a longer window.
Where the opportunity is
The last section turns the numbers into a few things you can actually do something about:
- Busy and quiet windows — a simple chart of your week so you can spot the soft afternoons. Quiet windows are the natural place to point a promotion or open up more availability.
- Regulars worth winning back — clients who used to come in regularly and have gone quiet. They're prime candidates for a warm rebooking reminder before they drift somewhere else.
- Top services — what people book the most, so you know what's pulling its weight and what to feature.